The Bloody Mary Festival is officially back in New York City — and if you believe brunch should come with a little chaos, creativity, and a skewer stacked three inches high, this is your moment.

After a multi-year hiatus, the city’s most over-the-top “meal in a glass” competition returns to Brooklyn this March. More than 1,000 attendees will pack into a warehouse-style space to sample dozens of Bloody Marys from bars and restaurants across the city, each trying to outdo the next with bigger flavors and wilder garnishes.

Think: lobster rolls, BBQ sliders, bacon stacks, and entire charcuterie boards balanced on a cocktail pick.

It’s brunch energy turned all the way up.

Event Details

Date: Saturday, March 21, 2026
VIP Entry: 11:00 AM
General Admission: 11:45 AM – 2:00 PM

Location: BKloft26

Tickets: Starting at $59.74 for General Admission (includes unlimited tastings)

Buy tickets here 🎟️

The Vibe: Brunch Party Meets Food Competition

This isn’t a quiet cocktail tasting.

The Bloody Mary Festival leans fully into brunch-party chaos — loud music, packed tasting tables, and drinks topped with garnishes that border on architectural feats.

Each bar brings its own recipe, and guests vote for their favorites in a People’s Choice competition. That means the winner isn’t chosen by critics or judges — it’s decided by the crowd.

Peak Bloody Mary behavior.

The Lineup: Local Favorites vs. Newcomers

This year’s lineup mixes familiar neighborhood spots with a few wildcard entries.

Local Heavyweights

  • Morgan’s Brooklyn Barbecue – Expect smoky garnishes and serious protein on a skewer
  • Crif Dogs – Late-night legend entering the brunch arena
  • Medusa Bar – Bushwick cocktail creativity
  • Chela – Park Slope favorite known for bold flavors

Newcomers to Watch

  • Rockaway Pickleball – Yes, the pickle people are entering the garnish wars
  • Filthy Diamond – Bushwick nightlife bringing party energy

Why This Year Matters

The festival hasn’t touched down in NYC since 2023, which makes this return feel a little like a reunion tour for the city’s brunch scene.

Bars have had time to level up their builds, and the garnish game has gotten borderline sculptural.

We’re hearing rumors of:

  • Mini lobster rolls perched on top of glasses
  • BBQ sliders from pitmaster joints
  • Full snack towers on cocktail skewers

If you know, you know.

Should You Go?

If your ideal Saturday morning includes unlimited Bloody Marys, loud music, and judging strangers’ garnish decisions, this is the move.

It’s messy, it’s buzzy, and it’s exactly the kind of brunch chaos New York does best.

We tried it so you don’t have to — but honestly, this one’s worth experiencing yourself. 🍅🥓

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